Key Takeaways B2B customers need 6-8 touchpoints before buying, yet most companies only optimize for the first and last. Mapping the full journey and filling content gaps at each stage helped one client go from 24 to 180+ monthly conversions with the same budget. Below: the complete customer journey mapping B2B audit process. Last updated: … Dowiedz się więcej
Key Takeaways Most customer research produces useless insights like „customers value quality.” One question changes everything: „What do you do NOW when you don’t have our product?” Asking 10 customers this question and using their literal answers in ads helped one SaaS client triple conversion from 1.2% to 3.8%. Below: the complete customer interview questions … Dowiedz się więcej
TL;DR I once called a client with routine question: „What do you like about our product?”. I got answer I hear hundreds of times: „Great tool, I recommend, good job”. Great. Polite. And completely useless. Because what do I do with this? How do I turn this into competitive advantage? How do I write ad … Dowiedz się więcej
TL;DR Marek called me, marketing director at a SaaS company. His voice sounded tired. „Tommy, we burned through €15,000 testing campaigns. Three months. Zero meaningful results. Maybe there’s just no demand for our product?” There was demand. Quite significant. The problem lay elsewhere. Marek and his team launched campaigns BEFORE doing proper research. They targeted … Dowiedz się więcej
TL;DR Framework: Hiring Signals Analysis — a competitor research method for B2B intelligence: check LinkedIn Careers of 5-7 competitors every 2 weeks and map postings to strategic direction predictions 3-4 months ahead. Key insight: Hiring signals = real financial commitment. 3 SDR postings = outbound machine incoming. Customer Success hiring = retention problems. This B2B … Dowiedz się więcej
TL;DR I once called a client with a simple question: „Why did you choose our product?” „Because it has good features and a decent price” – he answered. Great, I thought. I built the entire campaign around features. The landing page screamed about automation, integration with 47 tools, real-time dashboards. The campaign went live. The … Dowiedz się więcej
TL;DR I once sat in a meeting with a client who ran a SaaS company. On the board we had three main campaign messages written out: „Lowest price on the market,” „More features than competition,” „Highest quality.” Sound familiar? The client was convinced he knew what his potential customers wanted. After all, he’d been in … Dowiedz się więcej
TL;DR Framework: 3×3 Matrix — a competitive analysis framework that scores competitors on Quality × Rigor × Relevance (1-5 each). Keep only those scoring 12+. Takes 30 minutes, saves 2 weeks of chaos. Key insight: In B2B competitor analysis, deep analysis of 3-5 right competitors beats superficial analysis of 20. Most companies waste weeks analyzing … Dowiedz się więcej
TL;DR Framework: WHO-WHERE-WHAT — a 4-hour market research B2B process: WHO (CRM/customer analysis + magic question interviews), WHERE (channel analysis + competitor ad research), WHAT (3-4 star reviews + Reddit for real customer language). Key insight: Most campaigns fail not because of bad creatives or small budgets, but because they skip pre-launch research — targeting … Dowiedz się więcej